Consumer Wellness & Culture New
Personal care, wellness products, and convenience-driven consumer trends
How much do Americans spend on personal wellness each year?
The U.S. wellness market was valued at approximately $480 billion in 2024, spanning fitness, nutrition, mental health, and personal care. American consumers rank among the highest wellness spenders globally, driven by growing awareness of preventive health and lifestyle optimization. [Source: Global Wellness Institute]
How big is the global wellness market?
The global wellness economy reached $5.6 trillion in 2022 and is projected to grow to $8.5 trillion by 2027, according to the Global Wellness Institute. The largest segments include personal care, beauty, nutrition, fitness, and mental wellness, collectively expanding at roughly 8.6% annually. [Source: Global Wellness Institute]
Which wellness categories are growing the fastest right now?
Mental health, sleep wellness, and personalized nutrition are among the fastest-growing wellness segments globally. McKinsey's 2024 Future of Wellness survey found that consumers increasingly prioritize mental health products and services, with over 50% of respondents actively seeking solutions beyond traditional healthcare. [Source: McKinsey & Company]
How large is the dietary supplements market in the United States?
The U.S. dietary supplements market exceeded $167 billion globally in 2023, with U.S. consumers accounting for a significant share. The FDA reports that more than 50% of American adults use at least one dietary supplement, with vitamins, minerals, and botanicals being the most consumed categories. [Source: FDA]
Are dietary supplements regulated by the FDA?
Dietary supplements are regulated by the FDA under the Dietary Supplement Health and Education Act (DSHEA) of 1994, but they are not subject to pre-market approval. Manufacturers are responsible for ensuring safety and truthful labeling before sale; the FDA can act against unsafe products only after they reach market. [Source: FDA]
What are the most commonly used dietary supplements in the U.S.?
According to the NIH Office of Dietary Supplements, the most commonly used supplements among U.S. adults are multivitamins, vitamin D, omega-3 fatty acids, magnesium, and vitamin C. Use is highest among women, older adults, and individuals with higher levels of education and income. [Source: NIH Office of Dietary Supplements]
How popular are sleep aids and sleep supplements among U.S. adults?
Approximately 8.4% of U.S. adults reported using sleep medication in the past 30 days, per the CDC's National Health and Nutrition Examination Survey. Melatonin is the most used non-prescription sleep supplement, with usage quadrupling between 1999 and 2018 according to peer-reviewed research in JAMA Internal Medicine. [Source: CDC]
How much sleep do adults actually need per night?
The CDC and the American Academy of Sleep Medicine recommend that adults aged 18–60 get at least 7 hours of sleep per night for optimal health. Consistently sleeping fewer than 7 hours is linked to increased risk of obesity, diabetes, cardiovascular disease, and impaired immune function. [Source: CDC]
How large is the personal care and beauty products market in the U.S.?
The U.S. personal care and beauty market generated over $100 billion in retail sales in 2023. The FDA oversees cosmetics regulation, and the Modernization of Cosmetics Regulation Act (MoCRA) of 2022 represents the most significant update to federal cosmetic oversight in over 80 years. [Source: FDA]
How are cosmetics regulated in the United States?
Cosmetics are regulated by the FDA under the Federal Food, Drug, and Cosmetic Act. The 2022 Modernization of Cosmetics Regulation Act (MoCRA) added new requirements including facility registration, safety substantiation, serious adverse event reporting, and fragrance allergen disclosure on labels. [Source: FDA]
What does "clean beauty" actually mean, and is it regulated?
"Clean beauty" has no standardized legal definition in the U.S. The FDA does not recognize or regulate the term. Brands define it voluntarily, typically claiming products are free from certain synthetic chemicals. Consumers should verify ingredient lists independently, as marketing claims are not pre-approved by any federal agency. [Source: FDA]
What rules govern health claims on consumer wellness products?
The FTC Act and FDA regulations jointly govern health claims on consumer products. The FTC requires that all health and wellness marketing claims be truthful, non-deceptive, and backed by competent scientific evidence. The FDA separately regulates structure/function claims on supplements, requiring a disclaimer that the claim is not FDA-evaluated. [Source: FTC]
How many Americans practice meditation or mindfulness?
CDC National Health Interview Survey data shows that meditation use among U.S. adults tripled between 2012 and 2017, rising from 4.1% to 14.2%. Yoga participation also grew significantly in the same period, from 9.5% to 14.3%, reflecting a broad cultural shift toward mind-body wellness practices. [Source: CDC]
How large is the fitness and wellness app market?
The global fitness app market was valued at $13.8 billion in 2023 and is projected to reach over $35 billion by 2030, growing at a CAGR of approximately 14%. Remote and on-demand fitness gained sustained adoption following COVID-19, cementing digital health as a core segment of consumer wellness culture. [Source: NIH / NCBI]
How does excessive screen time affect adult health and wellness?
The CDC and peer-reviewed research consistently link high recreational screen time in adults to increased sedentary behavior, poor sleep quality, and elevated rates of depression and anxiety. Adults who exceed 4–6 hours of daily recreational screen time report measurably lower well-being scores and higher obesity rates. [Source: CDC]
How large is the meal kit and convenience food delivery market?
The U.S. meal kit delivery market was valued at approximately $10 billion in 2023, according to USDA Economic Research Service data. Consumer demand is driven by time-saving convenience, portion control, and healthier eating goals. Roughly 8% of U.S. households used a meal kit service in 2023. [Source: USDA ERS]
How big is the functional food and beverage market?
The global functional food and beverage market exceeded $280 billion in 2023 and is forecast to surpass $470 billion by 2030. Products enriched with probiotics, adaptogens, vitamins, and bioactive compounds are driving growth, as consumers increasingly seek food that delivers active health benefits beyond basic nutrition. [Source: NIH / NCBI]
How many U.S. adults meet recommended physical activity guidelines?
Only about 24.2% of U.S. adults meet the federal Physical Activity Guidelines for both aerobic and muscle-strengthening activity, per the CDC. Guidelines recommend 150 minutes of moderate-intensity aerobic activity and two days of muscle-strengthening activity per week for adults aged 18–64. [Source: CDC]
How large is the sunscreen market, and what does SPF actually measure?
The global sunscreen market exceeded $11.5 billion in 2023. SPF (Sun Protection Factor) measures how well a product protects against UVB radiation: SPF 30 blocks roughly 97% of UVB rays. The FDA classifies sunscreens as over-the-counter drugs and requires testing for SPF claims and broad-spectrum protection. [Source: FDA]
What FTC rules apply to influencers who promote wellness products?
The FTC's Endorsement Guides require that social media influencers clearly and conspicuously disclose any material connection—including free products, payments, or brand affiliations—when promoting wellness products. Disclosures must be placed where they are easily noticed, not buried in hashtags or collapsed text. Updated guidance was issued in 2023. [Source: FTC]